Our investment approach is driven by our mission to improve the reward/risk profile of our clients’ investment portfolios

  • Our investment approach is a combination of Fundamental Research, Technical Analysis and Risk Management.

  • We primarily use Fundamental Research (historical track record, current financial condition, and outlook) to determine the “what” to invest in.

  • We primarily use Technical Analysis (price and volume action) to determine the “when” to buy or sell.

  • In addition, our investment approach relies heavily on Risk Management.

  • We use Risk Management to determine the “how much” to invest in each security and to estimate the overall risk of the portfolio.

  • We do not believe in taking big losses in any particular investment, regardless of how favorable the fundamentals may be.

  • We do not we believe that you should always be invested in any market, particularly during long downtrends.

  • We believe that in some situations, the best investment is cash.